Sonicare
Brush to Your Own Beat
The Philips Sonicare For Kids app, already featuring Sparkly, now introduces DJ FloRide and a feature that syncs brushing to music via a Bluetooth-connected toothbrush. Each session generates a unique beat in the app, letting kids remix their tracks with FloRide
When parents want brushing to become a habit kids do on their own, it often turns into a daily battle of reminders and negotiations. So we decided to show that fun doesn’t need reminders — letting kids brush to their own beat.
Sonicare Kids DJ Booth
Step into the Sonicare Kids DJ Booth, where brushing turns into beat-making. Using the Bluetooth-connected Sonicare Kids Toothbrush, kids can create their own brushing-powered tracks—live, in-store. With an interactive DJ station, headphones, and FloRide, they can mix, play, and feel their beats in real time.
